Grassroots Toolkit: Press Release Worksheet

Possible headlines?

What are you announcing? Why is it something the reporter should pay attention to?

What is your group and why are you announcing this event?

What is the local angle?

Who:

What:

Where:

When:

Why:

What’s the quote you want media to take from this release?

Is there a photo opportunity?

Headline:

Opening Paragraph of the press release:

Reviewed: 01/03/2007

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